Summary: Recently I was asked by a very smart CTO: “I understand the need for a great product designer, but if we have a strong designer, and that person is paired with a strong technology lead, do we really still need a product manager?” For many teams, the contribution of the product manager is not at […]
The foundation of product is deep knowledge of the actual users and customers – qualitative and quantitative knowledge. The product manager needs to be the acknowledged expert on the customer. (View Highlight)
The product manager may have a data analyst or data scientist to assist, but this knowledge is not something that can be delegated. (View Highlight)
The third critical contribution is a deep understanding of your business. This means understanding your go-to-market strategy, the needs of your various stakeholders (how your business works); your business model (how you make money); the dynamics of the ecosystem you operate in; and certainly the economics of your product (View Highlight)
The fourth critical contribution is deep knowledge of the industry you are competing in. This not only includes competitors, but also key trends in terms of technology, customer behaviors and expectations. (View Highlight)
we must create products for where the market will be tomorrow, not where it used to be yesterday. (View Highlight)
