Summary: The Pinocchio protocol is about making important things visible to help us pay attention. For example, if lying made your nose longer, we would be more honest. Making invisible or gradual outputs visible can give us a competitive advantage.
The trick is simple: If it’s important, make it visible. If it happens over time, create a signal that brings the future into the present. (View Highlight)
Note: We have a hard time caring about changes we can't see, weight loss, lung disease, etc. if we can make the change visual, we will become a lot more aware of it and can use that to influence behavior.
