Summary: The text discusses how as organizations grow, they tend to become more average or normal over time due to the influence of new customers, suppliers, and employees who prefer more conventional offerings. This shift towards normalcy can only be resisted through continuous effort, often at the expense of short-term growth. The need to maintain uniqueness and distinctiveness is highlighted, with the acknowledgment that not everyone may appreciate or understand what makes the organization special.
The drift to normal can only be countered by persistent effort, usually at the cost of some element of short-term scale.
“It might not be for you,” always accompanies, “this is special.” (View Highlight)
